Loyalty Doesn't Exist Oversized T-Shirt

Loyalty does (not) exist. A back-print manifesto for everyone who's ever swiped right, switched brands, and moved on.

A classical statue kicks back in shades, blowing a bubblegum bubble with an "It was fun while it lasted" mug in hand. Around him: a checklist crossing out loyalty to brands, customers, employees, friends, partners and relationships; "The Loyalty Curve" sliding from hype to trial to use to explore to leave; a 2:47 AM "Hey, can we talk?" text from the ex marked Rejected; sneaker soles reading "Swipe Right. Switch Brand. Move On."; and a stack of textbooks — Marketing, Behavioral Science, Game Theory and a struck-out Human Nature. Topped off with the desk plaque: Marketing 101 — Question Every Relationship.

• Oversized, drop-shoulder fit
• Off-white / cream base
• Large full-back graphic print in black, yellow and red
• Clean, unprinted front
• Available in S, M, L, XL, XXL